Introduction to marketing strategies

 INTRODUCTION:-

MARKETING

1. Marketing is defined by the American Marketing association as "the activity act as of instructions, and process for creating, communication, delivery,and enhancing offerings that have value for customer ,client partner, and society at large" the term developed from the original meaning which referred literally so going to market with goods for sale.from a sales process engineering perspective, Marketing is a "a set of processes that are interconnected and interdependent with other function of a business aimed at achieving customer interested and satisfaction ".

Features of Marketing:-

Marketing is a science as well as part

Exchange is essence of Marketing

Marketing is good oriented

Marketing starts with consumer and ends with consumer

Needs and wants

Creating a market offering

Customer value

Exchange mechanism

1.Marketing is a science well as art:-

Marketing has involved the economy but it has a closer relationship with social and behavioral sciences. Marketing is closely associated with streams of science as well as humanities and subject lines such as economics Law, psychology, anthropology, sociology,information technology etc. Marketing heavily depends upon the demographic features of the target Marketing, political environment philosophy, mathematics, statistics etc.

2. Exchange is essence of Marketing:-

Marketing reserves around commercial Exchange they also involve Exchange of technology Exchange of information the Exchange of sales.

3.marketing is goal oriented:-

The ultimate goal of Marketing is the general profile through the satisfaction of the customer.

4.marketing in continuous process:-

Marketing is not an isolated, static process but a complex, continuous and interrelated process that involves continuous planning, implementation and control. It is an important Functional area in management.

5.marketing is consumer oriented:-

 All firms exist because of their business to satisfy the human needs, what's and demands. The ultimate objective of Marketing is to fill out what the consumer wants and how to fulfill consumer Needs. This leads to production of the goods and services as per the consumer.

6.marketing starts with consumer and ends with consumer:-

 Marketing is consumer oriented and it is very important to know what the consumer wants

7..needs and wants:-

A need can be defined as the sum total of qll those items which are basic to human beings.for example food shelter ,clothing,water etc. Culture defined objectives that are potential satisfaction of needs are known as wants. For example, basic needs for water can take many forms such as cold drinks of lemon water or tea or coffee etc. These forms are known as wants. An organization must identify the various needs of their customer and should develop products and services that satisfy the same.

8.creating a market offering:-

Market offering must giving an offer for goods and seven by describing its features like shape,size,quality etc. Suppose a computer is offered is a market. It's various features like different size and price at which it is available technologies used, location of the shops at which it is available etc. A good 'market offer' is one which aims at complete consumer satisfaction.

 

9.customer value

The consumer is willing to purchase the product at services only when its value is satisfied by their needs, in relation to its cost . So the product or service it's providing them maximum benefits. Therefore, The marker's job is to add some value to its product so that it is preferred by the customer over the competition products.

10.exchange mechanism:-

The process of Marketing consists of Exchange of goods and services for money or money's worth. This essence of Marketing production can be exchanged for what they desire. Exchange is defined as the essence of Marketing. Products can be exchanged through various middle men at different levels of distribution.

The following conditions must be satisfied before any Exchange takes place :-

1. There's at least two parties so buyer and the sellers.

2. Both the parties must offer something of value to each other.

3. Both buyer and seller should communicate with each other and should deliver something of value to each other.

4. Both of them have the right to accept or reject other party's offers.

5. Both of them should be ready to enter transactions with each other.