Types of Marketing strategies

 Basic types:-

Types of Marketing:-

1. Physics market:- physical market is set up where buyers can physically meet the sellers and purchase the desired mechanism from them in exchange of money. Shopping malls , department stores, retail stores, are examples of physical markets.

     2.virtual market/ non physical market:-

                     In such a market, buyers purchase goods through the internet. In such a market buyers and sellers can not meet or interact physically. Instead the transaction Is done through the internet. Example: ebay rediff shopping .

    3.auction market:- 

 In an auction market the seller sells his goods to one who is the highest bidder.

    4. Market for intermediate goods:-

             Such markets sell raw materials required for the final production of the other goods.

    5.Black market:- A black market is set up where illegal goods like drugs, weapons are sold.

   6. Knowledge market:-

                     Knowledge market is set up which deals in the Exchange of information and knowledge based products.

      7. Financial market:- Market dealing with liquid money is called the financial market.

  Financial market following below steps:-

1. Stock market:- A form of market where sellers and buyers exchange shares is called "stock market "

2. Bond market:- A marketplace where buyers and sellers are engaged in the Exchange of the debt securities, usually in the form of bonds, is called " bond market ".

3. Foreign exchange market:'

In such a type of Marketing, parties are involved in the trading of currency. This is also called as foreign Marketing. One party exchanges one currency with the equivalent quality of another currency.

4. Predictive market:- predictive market is set up where exchange of goods or service takes place for the future. The buyer benefits when the market goes up and is at a loss when the market crashes.

Importance of Marketing

 .       1.Marketing helps in transfer,exchange and movement of goods.

         2.Standard of living

         3. Creation of employment

         4.source of income and revenue

         5. Act as a basis for decision making

         6.. Act as sources of new ideas

          7. Is helpful for the development of the economy.

Market helps in transfer, exchange and movement of goods:-

Market is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various intermediaries therefore wholesalers and retailers etc. Marketing is very helpful to producers and consumers. To the forner , it tells about the specific needs and preferences of consumers to later about the products that manufacturing can offer. According to professor Haney hensen Marketing involves the design of the product acceptable to the consumer and to the conduct of those activities with facility the transfer of ownership to the between owners and sellers.

                  Marketing is helpful in raising and maintaining the standard of living of the community:

         Marketing is all of about the all living community. Pual Mazur states, Marketing of the delivery of the standard of living. Professor of malcolm me Nair has society. Bt market is available by uninterrupted supply of goods and services to consumers at reasonable price. Market has played an important role raising and maintaining living standard of the community. Community has three classes of people therefore rich, middle, and poor .

Everything which is used by these different classes of people is supplied by Marketing. In the modern times, with the emergence of latest market techniques even the poorer section of society have attained a reasonable level of living standard. This is basically due to large scale production and lesser price of commodities and service. Marketing has in fact revolutionized and modernized the living standard of people in living time.

Marketing creates employment:-

Marketing is a complex mechanism involving in the form of the other. The other market functions are buying ,selling,financing, transport, warehousing, risk bearing and standardisation. In each such function different activities are performed by a large number of individuals and bodies. Thus Marketing gives employment to many people. It is estimated that about 40%of the total population of Is directly and indirectly dependent upon Marketing . In the modern era of large scale production and industrialization. Role of Marketing has widened.

Market as a source of income and revenue:-

   The purpose of the Marketing function is all important because it is the way through which the concern could generate revenue or income and bring in profit. "Any activity connected with obtained income is an incoming Marketing action. It is all too easy for the accountant, engineer etc.

      To operate under the broad assumption that the company will realize many dollersin total sales volume. However, someone must go into the market place and obtain dollars from the society to sustain the activity of the company, because without these funds the organization will perish. "Marketing provides many opportunities to earn profit in the process of buying and selling the goods. By creating time and place possession utilities. This income and profit are reinvestment in the concern, thereby earning more profit to the future.marketing should be the greatest importance. Since the very survival of the firm depends on the effectiveness of the Marketing function.

Marketing act as basis for Marketing decision:-

       As a businessman is conformed with many problems in the form of what, how, when, how much,and far whom to produce? In the past the problem was less because of the local market. There was a direct link between producer and consumer. In modern times Marketing has become very complex and risky. Marketing has emerged as a new specialised activity along with production.

     As a result,producer are Depending largely on the mechanism of Marketing, decide what to produce to sell.with the help of Marketing techniques, a producer can regulate his production accordingly

Marketing act as sources of new idea:-

The concept of Marketing is a dynamic idea.it has changed altogether with the passage of time. Such changes have a far reaching effect on production and distribution. With the rapid change in taste and preference of people, Marketing has come up with the same. Market as an instrument of measurements. Gives scope for understanding this new demand and thereby produce and make available goods accordingly.

Marketing is helpful in development of economy:-

   Adam smith has remarked that " nothing happens in your country until somebody sells something ". Marketing is the King pin that sells the revolving economy. The Marketing organization, more scientifically organized. Makes the economy strong and stable, the lesser the stress on the Marketing function the weaker will be the economy.